LinkedIn For Business Owners and Professionals

LinkedIn For Business Owners and Professionals
Event on 2015-03-25 09:00:00

Hands-on LinkedIn training workshop for business owners and professionals.

  • Are you a business owner, manager, a professional, speaker or entrepreneur?

  • Would you like to control the information that people see when they Google you and influence your online reputation management?

  • Are you looking to network with other businesses owners and professionals for B2B opportunities or to hire great staff or progress your own career?

  • Would you like a business oriented social media channel to maintain contact with key clients and suppliers?

  • Are you seeking to grow your own client base?

  • Maybe you just want to know more about these 'LinkedIn' invitations that your peers keep sending you and find out what all those 4.5 million Australian business folks on LinkedIn are actually up to…


If that sounds like you then please read on…

(Scroll to the bottom for additional FREE business resources)

What is LinkedIn?

LinkedIn is the world’s largest professional network with over 220 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.


Unlike other social media channels where people share what their pets and kids are doing, funny photos, celebrity gossip or what restaurant they are at – LinkedIn is all about business and careers.  

Job you are hiring this workshop to do for you:

If there are two things that most of us want more of –  it is time and results.

The job of this course is give you more of each.

You are a busy small business owner. You don’t have time to waste. This workshop will cut through all the noise that is out there about LinkedIn and deliver to you just the essential information that you need to know to get the biggest leverage on your time.

If you want to achieve better results then you should invest in leveraging the tools and channels that bring you closer to your target prospects and business network. We’ll be working live on your own LinkedIn profile so that when you leave the workshop you will have had the chance to implement the elements of an effective and professional LinkedIn profile and practised with the right LinkedIn tools to get results for your business.

Workshop Content:

  • What is LinkedIn and why it matters for business owners and professionals
  • Professional Profile Setup
  • Profile Optimisation for Search Engines
  • Pull marketing and using status updates
  • Building your network through connections – right and wrong approaches
  • Company LinkedIn Pages – creating and maintaining
  • Leveraging the power of LinkedIn Groups
  • Maintenance of your profile and workflows
  • LinkedIn Tools
  • Promoting Your Profile
  • Introduction to the LinkedIn Ads platform
  • How to have LinkedIn email you a list of new leads each week
  • LinkedIn Etiquette
  • Your Action Plan  


At the end of the Workshop you will be able to:

  • Create and complete your LinkedIn Profile
  • Move around and use the LinkedIn website confidently
  • Update your professional network on what you are working on
  • Boost your SEO efforts via your LinkedIn profile and that of your staff
  • Promote your company services/products via a company page
  • Identify and reach out to new connections that can help grow your business
  • Use LinkedIn on the go with your mobile
  • Know where to go to get more help

About the Presenter:

Mick Cullen – Owner of Redcliffe Marketing Labs – an online marketing business, based in Redcliffe, assisting local business owners in understanding and implementing online marketing strategies using social media, web video, email and search engine optimisation.

Mick is passionate about helping you as a busy business owner to leverage your time and money for better results by cutting through the maze of information and products out there – breaking it down to the bare minimum effective dose you need to start making a difference.


A Snapshot of What Others Are Saying:


“Mick, Thanks again for running yet another great Workshop. The 2 I have attended both offered valuable tips and insights. I recommend any small business owner attend these as Mick is both a great speaker and extremely willing to assist those small businesses that require that extra bit of help.”

– Matthew Fox

“Mick Cullen is extraordinarily generous with his time, and is a very competent presenter … clear, brief, and no-nonsense.”
– Carmel Glover


"I have been to several of of Mick's workshops, and find them well presented, very informative and well worth the time."
– Beth Reid, Scarborough

"Mick has and continues to educate our business into the 21st Century in regard to technology. He explains things in simple terms and makes sure they are relevant to our business. We have been asking for workshops to gain further information and support so as to be more independent with new technologies."
– Stacey Platts, Redcliffe

"Mick helped me to understand what I needed, how to come up with the solutions to these issues and to start thinking ahead. I would highly recommend his services to anyone I know, especially for small business people like me."
– Melissa Mataic, Scarborough

"Thank you so much for all of your help Mick, you passed on a huge amount of helpful information and explained it very clearly (so people like me can understand!!), and it gave me ideas and direction for how to build my business."
– Sam Davies, Scarborough

When and Where:

Redcliffe Hive

157 Suttons St, Redcliffe

25 Mar – 9am – 12pm  

Please be seated and ready to go.

Presentation will start at 9am.

Pre-Requisites + What to Bring:

  • Laptop + power cable

  • Smartphone (recommended)

  • Must be able to access your email from the web or phone (contact organisers if unsure) 

  • Company artwork, photos and logo graphic files (recommended)

  • Pen and paper


per person.

Satisfaction Guarantee:

If at the end of the training workshop you don’t think that you had a great time and are not walking away with some great new life skills and methods to leverage your time then we will refund your money back, no questions asked.

We think this knowledge is so important for your business and are passionate enough about it that we take all the risk.

How to Book Your Place:

Book your place at this workshop by purchasing through the ticket system at the top of the page.

This workshop is strictly limited in numbers to ensure personal attention. With a high level of interest already shown you are advised to secure a place as soon as possible.

Can’t Make This Event Or Looking For More Training?

There are several courses on different business topics being run this year.

My recommendation it so look for the ones that either are closest aligned with your business or that fill in the biggest gaps in your knowledge.

More courses…


FREE Business Growth Resources:

Training, tips, tools and resources that no small business owner should be without – well worth your time.

  • Redcliffe Social Media Training Group – 180+ local business owners(Link)

  • 2 Hours of Free Online Marketing Video Training (Link)

  • Productivity Tools Handout PDF (Download)

  • Recommended Reading List PDF (Download)

Free DIY Marketing Audit Download – Click Here

at Belvedere Hotel
1 Woodcliffe Crescent
Woody Point, Canada

Leave a Reply