'LinkedIn is transitioning from a display ad business to a content marketing

'LinkedIn is transitioning from a display ad business to a content marketing
Ex-Googler Penry Price joined LinkedIn in September as its global VP of sales, tasked with overseeing its shift from a display ad business to one focused on content marketing. This is powered by its recently launched native ads, which it calls …
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5 Content Marketing Ideas for May 2014
Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn't just happen accidentally; marketers need to …
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Your Roadmap to Content Marketing Processes
Your Roadmap to Content Marketing Processes image Your roadmap to content marketing processes Content audit done? Check. Content strategy ready and waiting? Affirmative. Good news for you then – you are one step closer to being ready to begin …
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