LinkedIn Training: Beyond the Professional Profile

LinkedIn Training: Beyond the Professional Profile
Event on 2014-08-26 09:00:00

LinkedIn Training: Beyond the Professional Profile



Who’s it for?


Individuals running or working within small businesses, either starting out on LinkedIn or looking to better utlilise the platform to boost online presence and lead generation activities.



What’s involved?


– Completing your profile: Putting together a fully furnished profile that inspires people to get to know you and showcases your work. You’ll learn a range of copywriting techniques to ensure your writing connects with what people are looking for.


– Getting started with groups: You'll understand which groups to join and how you can add value and create a stir.


– Your company page: It’s not just a matter of having a completed page, it’s about how you get people to engage with your updates. Here we’ll go into the most powerful thing to do- tell a story!


– Sharing updates: Whilst broadcasting your self-serving interests is essential, too much can be a turn off for others. We’ll run through the 4-1-1 rule to ensure you can strike the right balance.


– Content marketing via LinkedIn: You can create whole new level of engagement by utlisiling Slideshare and LinkedIn Pulse. These activities can often set you aside from your competitors.


– Networking: How to build your network of existing contacts and those you’d like to meet. We’ll run through the LinkedIn search functionality and understand what can be achieved under different membership options.



What will it give me?


Knowledge of not only how to make use of LinkedIn’s features and functions but also how to ensure you can leverage them in order to attract greater interest and generate potential leads.


Everyone will leave with a set of actions to implement for their own LinkedIn strategy.



How long does it last?


This introductory session will last 3 hours.



What will it cost?


This half-day session will cost £199 + VAT per person (perhaps a 10% discount for pairs attending from same company?)



Where will it take place?


Scandinavian Business Seating, 63 Central Street, EC1V 3AF. Tel: 0208 683 9930 



What do I need to bring?


If you would like to bring along a laptop then please do so. However, this is not essential.



Who’s delivering the session?


Simon Jack is the Creative Director at Leading Thought. He’s a creative consultant and communicator, enabling individuals and businesses to design compelling messaging that stands out.


View his own LinkedIn profile here:

at The Bakery
25 City Road
City of London, United Kingdom

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