Morristown, N.J. (PRWEB) January 20, 2015
PerformLine, provider of the leading cloud-based marketing compliance platform for mitigating risk and ensuring brand safety, today announced the appointment of new board member Lisa M. Shalett.
Shalett, a widely known and respected former Goldman Sachs partner, brings extensive marketing and compliance expertise, having served as Head of Brand Marketing and Digital Strategy and COO of Global Compliance during her 20-year career at Goldman Sachs.
Amidst the intensifying regulatory environment in 2006, Shalett was asked to become the COO of Global Compliance, and later Legal and Internal Audit as well, where she focused on the development of strategies and tools to enhance the early identification of risk and the application of risk management best practices across numerous businesses and regions.
Shalett was selected to take on the role of Head of Brand Marketing & Digital Strategy for Goldman Sachs in 2010. During the financial crisis she led innovative advertising, social media, and marketing efforts to help transform the way Goldman Sachs communicates with key stakeholders and improve favorability by bringing greater transparency to the firms activities and positive impact on economic growth. Shalett has been named one of the “Top 100 Most Inspiring Marketers” and one of the “Top 50 Women in Brand Marketing.”
PerformLine has done an outstanding job of focusing on client challenges and developing solutions that position them as a leader and must-have partner in the marketing compliance space, said Shalett. I am excited to add my expertise to this excellent management team and I look forward to working with them as they scale their business in finance, lending and other sectors.
Lisas insights from leading the compliance and marketing efforts at a firm like Goldman Sachs in a highly regulated industry will prove invaluable to our company and clients, stated Alex Baydin, CEO of PerformLine. Lisa has lived the marketing compliance pain points at the highest level. She shares our vision and feels our momentum towards establishing the industry standard platform. We are honored to have her join our team and be involved with our strategic direction as we move forward and grow.
Those interested in learning more about Lisa M. Shalett, others on the Board of Directors, the management team at PerformLine and the companys SaaS compliance platform PerformMatch should visit the companys newly updated corporate website at http://www.performline.com.
PerformLine is the industrys leading marketing compliance company bringing SaaS automation and scale to companies looking to mitigate risk and ensure brand safety. PerformLine empowers marketers with the most comprehensive marketing oversight solution for multiple channels within a single platform PerformMatch. The PerformMatch platform automatically monitors call centers and the web to ensure full regulatory, brand and TCPA compliance for brands, as well as provide automated agent compliance and performance monitoring in their call centers. PerformLine saves clients money by automating compliance activities across channels and departments, creating significant cost-savings. For more information about PerformLine, Inc. and the PerformMatch compliance platform, visit performline.com, email sales(at)performline(dot)com or follow us on twitter @PerformLine.