Calgary, Alberta (PRWEB) April 08, 2015
Live Out There, Canadas fastest growing outdoor e-commerce retailer, announces the hiring of Jeffrey Talajic as Vice-President, Sales and Marketing, effective immediately.
Talajic comes from Montreals Frank & Oak, where he was the first hire in marketing and played a key role in the growth of the company. As Brand Manager, Talajic established and grew customer acquisition channels, managed the social media and public relations strategy, and developed the brand voice with the company founders. Later Talajic became the companys first Product Manager in charge of the customer experience and was responsible for sales funnel optimization, customer lifecycle management, web analytics, merchandizing, and Frank & Oaks loyalty program.
In his role at Live Out There, Talajic will bring his extensive experience to fuel the next phase of growth within Canadas nascent e-commerce industry. Jeff brings energy and new ideas to Live Out There and we are excited to have him join the team, says CEO Jamie Clarke. He brings the rare ability to understand all the different components of an e-commerce business, from brand to technology to data and above all else, the customer. Our mission has always been to inspire Canadians to get outside and enjoy the outdoors, and with Jeff on the team we know well be able to deliver on that mission more than ever before.
Prior to Frank & Oak, Talajic was a key member of the digital team at LOr