San Francisco, CA (PRWEB) March 20, 2013
Livefyre, the leading provider of real-time social software, has revealed key findings from its social hub, SX.livefyre.com from this years SXSW Interactive conference. Following the conference, the company reviewed all content aggregated on its interactive hub to reveal which parties and panels sparked the most conversations across various networks.
Livefyres SX.livefyre.com launched just a few days before the interactive conference kicked off. The site curated specific and highly relevant social content around panels, keynotes and parties. During the conference, SX.Livefyre.com aggregated content from more than 115,000 participants representing 112,500 tweets and more than 126,000 Instagram images.
Key findings include:
Top session by total number of social interactions:
These sessions generated the greatest number of total social interactions, including tweets, photos and comments.
Bre Pettis, CEO of MakerBot presented SXSWi opening remarks and created the most online social buzz on SX.Livefyre.com with nearly 2,000 tweets and comments. These comments represented 1,500 people who shared their reactions on his thoughts on the 3D printing revolution.
MSNBCs Rachel Maddows session was close behind as she covered politics, pop culture and her book, Drift. Maddows session generated more than 1,775 tweets and comments.
And it wasnt just the daytime keynotes and panels that created the hottest online conversations.
Animal Planets Cats Live Here Happy Hour generated nearly 2,500 comments and tweets, more than any other event on SX.Livefyre.com. The party got feline lovers talking with cat themed cocktails and previews of the networks upcoming season of My Cat From Hell.
Jordan Kretchmer, Livefyre Founder and CEO stated, Livefyres SX.livefyre.com reflects the people and parties that really got people talking at this years event. As the numbers show, it wasnt necessarily the days largest keynote that drove the most amount of online interactions. Instead, capturing an online community is about the topics and people (or cats) who connected with their audiences and got people talking.
The conversation curation doesnt stop there. During SXSW, Livefyres technology powered media walls and social hubs for other brands, curating tweets and images in real-time for concerts and events including:
Citrix GoToMeeting Happy Hour
Masherys Circus Mashimus Lounge
Diamond Supply Cos Pop Up Shop and Def Jam Showcase
Coast2CoastMixtapes.coms SXSW Showcases
ffMassive sponsored by ffVC
To learn more, visit http://www.livefyre.com/streamhub/.
Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The companys suite of real-time products is defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the seventh largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, Bravo, CBS, Conde Nast, FOX Sports, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.
Founded in 2009, Livefyre is located in San Francisco.