Lively Reimagines Personal Emergency Response with New Safety Watch

San Francisco, CA (PRWEB) September 04, 2014

Lively (, announced today its new safety watch, which redefines what people should expect of a personal emergency response (PERS) wearable. Lively has reimagined how to keep older adults safe and connected with a watch that fits an independent lifestyle and gives family members peace of mind. At a consumer-accessible price point of just $ 49.95, Livelys safety watch includes a button for 24/7 emergency response with the added benefit of missed medication reminders, a pedometer for step counting, and more.

With todays news, Lively addresses a critical need by protecting older adults with a wearable emergency response device that they consider more usable. At the same time, Lively gives family members insight into their elder loved ones daily living patterns in order to notice any unwelcome changes. The new version of Lively can be pre-ordered later this month; click here to be notified. After a one-time initial cost of $ 49.95, Livelys pay-as-you-go service is only $ 34.95/month.

To date, wearable activity trackers have been nice to have rather than a need to have, says Katy Fike, PhD gerontologist and co-founder of Aging2.0. Wearable personal emergency products solve a real pain point for consumers, however, traditional neck-adorned emergency pendants often spend more time on the nightstand than on people. Lively is setting an example as a next-generation wearable that combines style and function to deliver a valuable service, which serves a far greater purpose than simply duplicating information people can get from their smartphones.

The Lively safety watch is an enhancement to its smart home product that enables older adults to remain independent, safe and connected to family and caregivers. In line with its original offering, Livelys new safety watch is simple for anyone to use and does not require any home internet connection, in deference to the nearly 65 percent of older adults age 75+ that lack internet access. It uses an in-home hub with built-in cellular connectivity to offer emergency response coverage up to 1000 feet around the home or yard. Livelys safety watch also can be paired with a smartphone for emergency response for those who move beyond the home range. Lively also will offer an accessory clip for the safety watch to provide automatic fall detection capabilities by early 2015.

Personal Emergency Response devices are an enormously valuable concept, but they are worthless if people arent wearing them. Compliance with daily use is the biggest oversight with current offerings older adults dont like to admit it, and family members have no way of knowing otherwise, says Iggy Fanlo, co-founder and CEO of Lively. In fact, weve been amazed that other PERs products that have the ability to communicate compliance, do not; leaving family members unaware that their loved one is not wearing their pendant-style device. The only reasonable conclusion is that other device manufacturers are highly reluctant to broadcast the overwhelming percentage of elders who refuse to wear them. Given that research has shown that 62% of fall victims who dont receive help within the hour wont be able to live independently after recovery, were on a mission to offer an emergency response product that encourages daily use and valuable features that dont compromise older adults style or dignity.

Lively also includes passive activity sensors for use around the home that measure healthy living patterns and give family members insight when something may be amiss, like missed meals or decreased physical activity. Livelys technology is discreet, giving older adults the ability to share as much or as little detail as they are comfortable. When a daily routine pattern shifts, Lively noticesand notifies any circle of people who they choose via email, text message or mobile app. Livelys safety watch, which is automatically synched with the in-home activity sensors, also provides intelligent reminders that notify the user when their medication has been missed.

The explosion of the wearables market is evidence that we like to consume information about our health, says David Glickman, co-founder and COO of Lively. This passion is heightened when it comes to the safety of our elder loved ones. Lively brings attention to the first signs of a more serious condition — all without requiring family caregivers to incessantly nag their elders about whether theyve taken medications, eaten meals or gotten out for fresh air. And with our emergency response capability, family members can rest assured that fast help is there when its needed.

In a survey conducted by Lively that informed the design of its next release, over 90 percent of caregivers ranked it very important or extremely important that their PERs device have a large, easy to read display, long-lasting, replaceable battery, and operate without requiring internet connectivity. Additionally, 88 percent of those surveyed sought offerings that were capable of intelligent reminders about missed medication, as well as alerts when the device isnt being worn.

Livelys offering is the result of a design-thinking approach to meet family caregivers requirements and set a new standard in the field. Product design and features are reflective of the following philosophies:

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