Local Marketing Guide Helps Businesses Connect with Online Customers

Beltsville, MD (PRWEB) May 21, 2013

Vocus (NASDAQ: VOCS), a leading marketing cloud provider, released Where Its At, a free local marketing guide. The guide will help businesses of all sizes connect with customers by integrating key local marketing channels: social media, email marketing, local listings, search engines, PR and content marketing.

While businesses across the country struggle to reach local customers with traditional marketing, customers are actively looking for local businesses online. According to Pew, 51 percent of adults now look online for information about restaurants, bars and clubs.

While the customers are out there, local businesses face a multitude of challenges when it comes to connecting with them, said Vocus Senior Vice President of Products, You Mon Tsang. Our new guide will make it easier for businesses to attract, engage and retain local customers online.

The guide includes:

Effective strategies and tactics for connecting with local customers looking for a business product or service

Tips and advice from online marketing experts including Brian Carter, Ric Dragon, Heidi Cohen and Aaron Strout

Case studies of two local marketing success stories: restaurant chain Meatheads and architectural firm Baskervill

Where Its At, Vocus free local marketing guide is available to download today: http://www.vocus.com/blog/local-marketing-guide

About Vocus

Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America , Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Forward-Looking Statement

This release contains forward-looking statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as may, will, expects, projects, anticipates, estimates, believes, intends, plans, should, seeks, and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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