Local Search: The Essential Consumer-acquisition Strategy

Local Search: The Essential Consumer-acquisition Strategy
By adding dedicated local pages — each with a unique URL — search engines can crawl the content, which raises a brand's visibility to get customers in the door more often. Search Engine and Directory Listings. Local directory citations are a simple …
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Google Search Rolls Out Added Feature that Tells If a Website is Legit or Not
The giant search engine has tweaked its search function to show more information about Websites as they appear on search results pages. Now, users can see small gray name of the site underneath the main link (in blue font). If that gray name is clicked …
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Google puts its built-in encyclopedia front and centre in results
“To help you learn more about the websites you see in your search results, starting today you may see more information about them directly on the results page when you search on your desktop,” said Bart Niechwiej, a software engineer at Google in a …
Read more on The Guardian

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