London School of Marketing releases its latest film, focusing on the role that quality content plays in lead generation

London, England (PRWEB UK) 7 July 2014

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released a new film tailored to marketing students and professionals. Posted on the institutions official YouTube page, latest film serves to demonstrate the types of programmes and courses that London School of Marketing offers.

Given the comprehensive nature of our courses, we are not able to capture the in-depth information we offer to students who attend our courses on-site in Central London, stated Dominique. However, our goal is demonstrate the quality and quantity of knowledge we deliver in any our individual modules, and across our curriculum as a whole.

Their latest film captures a Digital Marketing Institute (DMI) module led by experienced lecturer Andrew Wilkinson. In it, he discusses the various forms of content used to engage readers and generate leads, while focusing on the importance of customer-driven versus sales-driven content. In a competitive market, he outlines the fact that advertising-weary consumers are savvier than ever before, demanding that advertisers are more subtle and creative in the content they offer.

Students studying this module are pursuing their DMI Professional Diploma in Digital Marketing. Offered in partnership with London School of Marketing, this qualification is designed by the Digital Marketing Institute in conjunction with leading digital marketing practitioners. It is a Digital Marketing Institute accredited certification programme which provides students with the detailed and practical knowledge required to fully develop their digital marketing expertise.

The full film can be watched here.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution and hold Highly Trusted Status with the UKBA. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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