Hauppauge, NY (PRWEB) July 31, 2013
Long Island SEO consulting firm Upside Business Consultants offers five Search Engine Optimization tips to help local, Long Island business owners look more strategically at their search engine marketing programs.
SEO Expert Tip #1: Develop an SEO marketing plan before jumping into the SEO game
Upside shares that SEO is a process, not an event. A search engine marketing strategy should be put in place to meet both your short term and long terms goals. President and SEO Expert Doug Betensky explains, If you are in a competitive industry, it can take months or longer to begin getting measurable results for highly sought after keywords. If you need immediate visibility, try a pay per click campaign combined with other tactics that elicit a faster response. Most importantly, an SEO strategy that helps your business most cost effectively reach potential customers is very important to complete upfront.
SEO Expert Tip #2: Perform website optimization and off page optimization
Upside Business Consultants sees many companies performing some level of website optimization, however off page web optimization and white hat link building efforts are often not pursued. “A cohesive, well balanced SEO campaign gets the best results. Off-page optimization tactics combined with the right content strategy and an appropriate presence on social media sites can yield much better results than campaigns limited to updating websites.”
SEO Expert Tip #3: Remember the power of good branding
Upside shares that SEO can bring a visitor to your site but once there, your brand needs to come to life and your content is key to increasing interest. You do not want to come off as generic or a me too website. Make sure your site is custom designed, easy to navigate and unique visually. Its important to always think about your target audience first and build an experience around them, says Mr. Betensky.
SEO Expert Tip #4: Focus on conversion
The goal of SEO is to attract prequalified leads with the intent to make a purchase. Its equally important that the website itself be designed to encourage the visitor to take a desired action or reach a specific goal you set e.g. call, fill out form etc., according to a Long Island SEO Expert at Upside. You want to be able to answer the question: how will we know if the SEO is working?Often websites do not have easy ways to be contacted, forms to fill out or actionable messaging. The SEO firm suggests every business take a fresh look at this aspect of SEO and set clear goals.
SEO Expert Tip #5 Use free website analytics tools
Upside Business Consultants suggests that all companies use programs like Google Analytics, which can be easily installed into your website. Mr. Betensky says, Programs like these are invaluable in that they show you very detailed information about the quantity and quality of your website visitors, how people are finding your website, and if you are reaching your goals. More importantly, they help you identify opportunities for improvement. The company suggests that you review analytics daily or weekly and make marketing decisions based on strong supporting data.
Upside recommends working with a local Long Island, NY expert in SEO and analytics if you are new to Search Engine Optimization or looking for better SEO results. For more information or to speak to a SEO expert, call (516) 610-0922 to set up a consultation or office visit.
About Upside Business Consultants:
With offices in Hauppauge, NY and Roslyn, NY Upside provides digital marketing consulting, SEO long island consulting, internet marketing, and marketing coaching/training. We provide a unique combination of strategic marketing consulting and agency services that clients need to grow, whether they are launching a new business or looking for strategies to grow an established business or organization. Upsides New York marketing consultants are recognized for well thought out strategies, personalized service, and deep knowledge of marketing strategy across all marketing channels.
About Doug Betensky:
President and Owner Doug Betensky has 15 years of leadership experience working with Fortune 100 companies, small businesses and start-ups to identify, develop and manage growth oriented marketing programs online & offline. Doug Betensky holds an MBA from the F.W. Olin School of Business at Babson College and dual undergraduate degrees in Economics and Anthropology from Tufts University.