Looking forward to a whole lot of bad content

Looking forward to a whole lot of bad content
Pulizzi's keynote address on day two of this week's Business Marketing Association's annual conference was built around the CMI's 2015 research piece, 'Content Marketing Budgets, Benchmarks and Trends', and particularly what distinguishes effective …
Read more on Marketing magazine Australia (registration)

5 Content Marketing Ideas for June 2015
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing is the …
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How To Use Partnerships To Accelerate Your Content Marketing Initiatives
So, your organization has finally decided to invest in content marketing, and you've put a great deal of effort into getting your content marketing initiative(s) off the ground. You're seeing great progress, but you're wondering if there's some way to …
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