Irving, TX (PRWEB) September 28, 2012
The global media and entertainment industry is forecasted to reach US $ 1,289 billion by 2017. The global commercial media system is transnational and works to promote the global market and promote commercial values. The industry consists of activities such as broadcast media, publishing, movies and entertainment, internet advertising, and other services. North America dominates the industry and represents 35% of the global industry share.
Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis on top global media and entertainment industry and presents its findings in “Top Five Global Media And Entertainment Industry 2012-2017: Trend, Profit and Forecast Analysis” This report briefly discusses the subject companies, their geographic footprints, financial metrics, market performance, marketing and corporate strategies, and SWOT analysis. During the last five years, APAC witnessed the highest growth due to strong economic development in most of the regions and increased purchasing power of the population.
The industry faced some decline during the past years due to the global economic crisis that led to reduced income level, which affected media spending. Another important factor restricting the growth of the global media and entertainment is the high risk associated with increasing rivalry and competition between the top players of the market. Threat is associated with the intellectual properties of the companies which can be challenged, invalidated, or infringed by competitors.
The industry witnessed good growth during the last decade due to the technological advancements in the broadcasting and publishing segments, caused by the rising importance of changing media consumption patterns. Strong economic development in most countries boosted the purchasing power of the middle class population and evolved their consumption habits, which accelerated the influence of new media touch points.
The report gives a concise overview of top five media and entertainment companies: