Lunch and Learn: Class Title: Messaging & Positioning for Startups

Lunch and Learn: Class Title: Messaging & Positioning for Startups
Event on 2013-07-12 12:00:00

Messaging and Positioning for Startups

Beginner Level:

Capturing the attention of your target market in today’s bustling startup ecosystem requires having a carefully crafted message that articulates your firm’s unique value using language that resonates with the audience you’re hoping to engage.  Through discussion and interactive exercises, we will address how to develop your company’s tone and voice, create a unique value proposition, and understand segmentation-based positioning.

Key takeaways:–[if gte mso 9]> 0 0 1 27 158 Workbar 1 1 184 14.0 [endif]–> –[if gte mso 9]> Normal 0 false false false EN-US JA X-NONE [endif]–>–[if gte mso 9]> [endif]–> –[if gte mso 10]>
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[endif]–> Magnetude will introduce you to the foundational elements of  a messaging framework to give you the tools and frameworks you need to develop client-facing messaging for your startup.   

About the Instructor:–[if gte mso 9]> 0 0 1 88 507 Workbar 4 1 594 14.0 [endif]–> –[if gte mso 9]> Normal 0 false false false EN-US JA X-NONE [endif]–>–[if gte mso 9]> [endif]–> –[if gte mso 10]>
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With over a decade of experience in marketing across Boston’s tech ecosystem, Natalie Nathanson has worked extensively with startups, small businesses, and industry analysts. Natalie has expertise in a variety of marketing disciplines including messaging & positioning, content marketing, market research, and sales enablement. Passionate about Marketing’s critical role in growing early stage firms, Natalie founded Magnetude Consulting.  Magnetude is a new breed of marketing agency that caters to the needs of entrepreneurial ventures and provides dedicated and accessible marketing talent.

Learn more about Natalie here!

 

The Workbar Lunch and Learn classroom series is designed to connect and educate professionals from every industry and on a variety of topics.  The Workbar Lunch and Learn classroom is open to members and non-members alike.  To ensure the right vibe and to deliver value to the sponsors and supporters who make our community possible, we do not allow soliciting of any kind.  We appreciate your help, please see our event guidelines for more information regarding participation in our events.

Space is limited.  Lunch is included.

Snacks sponsored by:

at WorkBar
711 Atlantic Ave
Boston, United States

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