Macy's Black Friday Marketing Now Includes Facebook Video Ads

Macy's Black Friday Marketing Now Includes Facebook Video Ads
Macy's plans to run video ads on Facebook to round out its extensive Thanksgiving and Black Friday marketing. It already rules the holiday on live TV with the Macy's Thanksgiving Day Parade, featuring oversized iconic balloons making their way through …
Read more on Adweek

Technology, marketing push bargains for shoppers well beyond Black Friday
Shoppers headed out to the stores in Rhode Island on Friday as they used what is a day off for many to get in some traditional holiday gift buying. An estimated 140 million people in the United States will shop both in stores and online during the long …
Read more on The Providence Journal

Training Is Marketing And Sales' Blind Spot
Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament of CEOs and Boards of Directors on the ineffectiveness of …
Read more on Forbes

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