Magisterial content marketing and community management from Gibson guitars

Magisterial content marketing and community management from Gibson guitars
The marketers at these two iconic brands could probably rest on their laurels to a certain extent but both do a great deal in the way of content marketing and community management. Yes, it could be argued that they have it easier than most as music is …
Read more on Econsultancy (blog)

CMI Acquires Content Marketing Awards, Highlighting the Value of Content
The prestigious Content Marketing Awards, the top form of recognition in the industry, has been acquired by the Content Marketing Institute (CMI). The organization—a known leader in content strategy and news—will now produce the awards. The CMI's …
Read more on The Content Standard by Skyword

5 Less Obvious Content Marketing Predictions For 2015
I assume by now you must have read at least a dozen of those 'predictions' and 'trends' articles doing their rounds on the Internet. If I may say so, like many of you, I have been disappointed by the obviousness of prophecies like, “good quality …
Read more on Forbes

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