Make Google Work For You

Make Google Work For You
Event on 2012-09-27 09:00:00


Learn how to harness the power of Google Apps: Adwords, Analytics, Merchant Center, Places & Webmaster. Be found more often within the Google search engine, Understand how your website and online marketing activities are performing, AND DRIVE BUSINESS GROWTH.


Online Marketing Specialist Chris Wood provides top tips and straightforward advice, showing you how to:

  • Effectively run Google Ad (pay per click) campaigns for page one presence on Google

  • Be listed on the Google Shopping page and or Google Maps

  • Measure what works via Google Analytics and Webmaster

  • Integrate Google + (other social media platforms)

  • Raise your Google profile – enhance Search Engine Optimisation for your website


Chris helps organisations of all sizes to get the most out of the Google apps. Whether you are just getting started, or are looking to take your Google setup to the next level, this is the seminar for you.

Ideal for: Directors, Owners, Entrepreneurs, Business Development and Sales and Marketing professionals.


You will come away confident in your ability to be able to raise your profile within Google.


Here are some of the topics we will be covering in this seminar:

Google Search Engine

  • Understanding the layout – Organic (natural) listings, Ad listings, Maps and Shopping Page

  • Search engine optimisation for your website

  • Integrating Google + (and other social media platforms) into your Google setup


Google Adwords

  • Config Settings to reduce wasted click-throughs and maximise campaign budget

  • Identifying keywords (and negative keywords)

  • Tracking the stats to optimise campaigns

  • Integrating Google Analytics to further track campaigns


Google Analytics/Webmaster

  • Tracking the stats to see how website and online marketing activities are performing

  • Identifying the sources that lead people to your website

  • Identifying the keywords that lead people to your site via the Google search engine

  • Tracking the journey visitors are taking on your site

  • Automating monthly reports


Google Merchant Center / Google Places

  • Config Settings to be listed on Google Shopping page and or Google Maps

  • Syncing with Google Ads

at Unit Seven
7 Beacon Hill
Torquay, United Kingdom

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