Making Money Online: Ecommerce Done Right with John Lawson
Event on 2013-06-25 08:30:00
Looking to create independence from this shifting job economy?
Want a stream of income that works for you around the clock?
Have a great idea of what to sell online but don't know how to get started?
Dreaming of growing your online store from a hobby to a full fledged, profitable business?
Join John Lawson, award winning Social Commerce Strategist, American Express featured businessman, author, and founder of 3rd Power Outlet – an online clothing retail outlet that has exceeded million in sales.
John will be sharing his practical, down-to-earth methods for building your own ecommerce business from the ground up in this two part workshop, packed with resources, tips, and how-to instruction.
Beginner Workshop – Building the Foundation of Your Online Business
8:30am – 12:30pm
After completing this engaging, interactive workshop, you'll be able to set up your own web store, source products for it, and start selling!
From Hip to Hardcore: A brief history of ecommerce
The Price is Right: Best practices in pricing your products for maximum sales
Sourcing products the right way
Internet Avenue: All about web stores
Marketplaces and Spaces
Getting Paid – When, Where and How
Say Cheese! How to hook up your photos so that they sell for you
Creating Ad Copy that Works
Word Up! Why the right keywords can make or break you
Strutting Your Stuff: Marketing Made Easy
From Your Shelves to their Doors – All About Shipping
Hot, Hot, Hot – Dropshipping 101
FBA 101: Navigating the Amazon Fulfillment Jungle
7 Keys to a Happy Customer (aka Repeat Buyers!)
Advanced Workshop – Taking Your Ecommerce Business to the Next Level
1:30pm – 6:00pm
After this workshop you'll be ready to market your online store strategically, using social media, relationship marketing, SEO, mobile technology and more to capture and convert more customers.
5 Smart Social Strategy Moves (that really work!) – Facebook, Twitter, YouTube, LinkedIn, Visual Element Marketing: Pinterest & Instagram
Delivering a Message that Sells
SellTime Stories: Blogs and Other Stuff that drives traffic and sales
5 Reasons to Use Pay Per Click Advertising + Best Practices
7 Myths About SEO – Organic vs. Paid
Word Up 2.0 – Advanced Keyword Strategies for Pay Per Click, Social Marketing + More
A Crash Course on Converting Visitors into Buyers
Tracking User Behavior for More Sales
At Arm’s Length: Should You Outsource?
Get Hooked Up! Relationship Marketing Means Money
Shoppers in Motion: How to Apply Mobile to Your Commerce
What is the refund policy?
Tickets are nonrefundable.
Is my registration/ticket transferrable?
You may transfer your ticket to another attendee if you email the event organizer before the event begins. The new attendee must have a copy of the original registration confirmation.
at The Graduate Center of The City University of New York
365 Fifth Avenue
New York, United States