Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media

Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
With PPC, a brand can gain exposure on high-profile, high-traffic sites and networks. Paying for each view can be more costly, but an enticing banner ad displayed in the right places can create a buzz around a campaign. Ad Age shares examples of how …
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Search Mojo Webinar To Feature Ways to Attain More PPC Ad Clicks and
“PPC advertising can be a fierce battleground for advertisers, especially on high-traffic keywords,” explained Miller. “It's extremely important to take advantage of features that will allow you to enhance your ads, stand out from the crowd, and …
Read more on DigitalJournal.com (press release)

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