Making the Media Work for You – Bury St Edmunds

Making the Media Work for You – Bury St Edmunds
Event on 2015-04-29 09:30:00

Making the Media Work for You


Parking is limited at Eastern Way and attendees are advised to arrive 10/15 minutes early to avoid any disruption to the course. 

 *There is a cancellation fee with this ticket* 


Is your business successful but your profile low?

Have you got something to tell people but not sure how to go about it?

Have you contacted media outlets but still not getting any coverage?

If your business is growing and achieving but your name ‘isn’t out there’ perhaps it’s the way you are communicating. The easiest way to get your message across to the media is via a press release – but there’s a right way and wrong way of compiling one.

This workshop will tell you :-

  • How to write an interesting and punchy press release. 
  • Who to contact and when. 
  • What news desks are looking for based on the six basic journalism questions of ‘who, what, when, where, why and how’
  • The best methods of physically delivering the press release
  • How to avoid being ignored by newspapers, magazine and broadcast media 


By the end of the course you will be armed with the tools to go seeking publicity.

Course Tutor: Ian Evans

Ian Evans has been a journalist for nearly 20 years writing news and features for regional, national and international newspapers and contributing to BBC radio and satellite TV channels such as Sky. 

He has also worked in PR giving advice, media training and writing company reports and literature to various bodies and agencies including the National Housing Federation, British Gas and Sainsbury's among others. Ian specialises in crisis management and reactive advice but covers all areas of public relations.

 Among the titles he has worked for are – The Times, Telegraph, Daily Mail, Sun, Mirror, Observer, Independent, Express plus international titles like Christian Science Monitor, Time magazine, The Australian, New Zealand Herald and the South African Sunday Times.

at The Self Centre
5 Eastern Way
Bury Saint Edmunds, United Kingdom

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