Making the Most of Email Marketing – April 23rd
Event on 2015-04-23 18:00:00
Despite being one of the oldest forms of online communication, email is still the leading way to directly interact with your customer base and audience. Having a proper grasp of email marketing allows you to customize messages and develop specific content based on your customer’s needs, which can help to draw in more business and keep audiences engaged and informed. Join Digital Professional Instituteand as they welcome Sarah Eva Monroe, Senior Creative Director of mStoner Inc., who will discuss how to utilize the powerful tool of email marketing.
– Differentiating between types of marketing emails and how to use them for developing a comprehensive email marketing strategy
– Utilizing best practices when creating and growing email distribution lists
– Executing optimized email campaigns for customer segmentation, metrics, analytics, and testing
Creating engaging and compelling emails for your customers
About the Instructor:
Sarah Eva Monroe began her career as a creative, working as a photographer, print/web designer, and art director.
After earning her Master’s degree in Integrated Marketing Communications from Northwestern University, Sarah Eva moved into the agency world, where she led digital/social media strategy for major brands in the higher education, non-profit, and advocacy space. She’s also been part of internal marketing teams at three higher education institutions, as well as the Obama campaign’s 2012 digital team.
Sarah Eva’s approach to solving client challenges is to create beautiful work that happily achieves functional goals, and loves the process of flexing creative work in response to analytics and user data.
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States