March 6th, 2014 – Build Your Brand – LinkedIn Workshop

March 6th, 2014 – Build Your Brand – LinkedIn Workshop
Event on 2014-03-06 18:00:00

Build Your Brand 2014 – Use LinkedIn to its best! 

(LinkedIn Career Workshop to impress Recruiters / Employers)


 Dear Kelloggians,

Long gone are the days when your resume ruled as your single most important job search asset. Today your LinkedIn profile is critical in achieving multiple goals: generating inbound career opportunities for yourself or your business, being your public online face when you're doing a job search, and playing an integral role in your personal branding.


Many recruiters now use LinkedIn as their first screening of potential candidates and won't even contact you to speak with you or ask to see your resume unless they're impressed by your LinkedIn profile. Plus, recruiters don't read LinkedIn profiles; they scan them, which makes having a great LinkedIn profile more important than ever. In this interactive workshop Mark Andersen will teach multiple techniques for making sure your profile passes the quick scan test of a recruiter or potential client, so you don't miss that next great career opportunity.


By taking this highly interactive workshop you will learn ways to:

  • Create a great LinkedIn profile that gets positive responses from recruiters and companies
  • Strengthen your personal branding: is your profile clearly and compellingly communicating your brand? You'll find out during this workshop because your fellow participants will give you feedback
  • Optimize ("SEO") your profile: we'll cover keyword selection, natural use of keywords, connections, groups…
  • Avoid the cardinal sins of bad profile writing such as "Keyword stuffing"
  • Test changes in your profile to increase your search results
  • Understand what the new "Skills and Expertise Endorsements" feature means for you and how best to give and receive endorsements


Come and be part of this exclusive workshop / seminar. Seating is limited! Hope you can make it for this event and the details are as follows.

Please invite as many alumni as you can before we run out of seats!!


When:        Mar 6th, 2014 Thursday – 6:00 PM to 9:00 PM (6-6:30 registration, 6:30-8:30 Workshop, 8:30 to 9 – Networking)

Where:       Microsoft, 1065 La Avenida Street, Mountain View, CA 94043 – Saturn Room

Cost:           Early bird until Feb 28th, 2014

Regular Price –

At the door Price – (cash only)

(Pizza & drinks are provided)


Host:           Mark Andersen, KSM '92 (Email: )

                   Vice President & Chair Executive Career Group, Kellogg Alumni Club of San Francisco Bay Area

Notes:         Advised to bring your PC / Smart Tablet / Smart phone to work on your LinkedIn profile


A brief about our expert Mark:

Mark Andersen, KSM '92, is the Founder/CEO of CareerNav (, a leading coaching company based in San Francisco. He has over 1,300 connections on LinkedIn and landed his previous two VP of Marketing jobs by first receiving inbound inquiries via LinkedIn from executive recruiters he didn't know at the time. Mark is also the author of the new book "I Got the Job! 8 Steps to Getting Hired", which became the #2 best-selling career guide ebook on Amazon. This workshop will be based on the LinkedIn chapter from his book:


In this workshop, Mark will also cover topics like "How does LinkedIn's search algorithm work?" LinkedIn protects its search algorithm like a state secret, so nobody outside of LinkedIn knows for sure how their algorithm works and it's always changing. Nonetheless, there are best search practices to optimizing your profile that you can implement. We'll also cover profile changes you can test to see what increases the number of searches you come up in and your view-throughs.



Yours Cordially,

Prasad Mavuduri

Kellogg Alumni Club of San Francisco Bay Area

Facebook   LinkedIn


Executive Board:  Naomi Petrushka (CEO), Prasad Mavuduri (COO), Amanda Duisman (CFO), Belinda Shi (Ex-CEO), Masoud Loghmani (CMO)

Operations & Affinity Board: Quinton Jay, Mark Andersen, Michelle Bonat, Sundar Gopalan, Tim Warner, Nagesh Mallugari, Scott Saywell, Sebastian Bachmann, Chander Chawla, Nikolay Poturnak, Sai Nagarajan, Sathya Krishnamurthy, Benoit Vialle

at Microsoft Galileo auditorium
1065 La Ave
Mountain View, United States

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