#MarComms101, 1 Day
Event on 2015-04-28 09:00:00
Workshop Overview: This is a 1 day workshop designed for tactical marketers and soon to be communications experts. While communication is done on a daily basis it is often delegated to the newer and younger members of the team. This workshop provides a short sharp insight into Marketing Communications – ATL, BTL, Analogue and Digital, Paid, Earned and Owned, and how the marketer should approach it.
Who should attend: This workshop is design to compliment the “Marketing for Improved Decision Making” course with more discussion across all communication tools. It is also designed to help participants understand where they might need further specialist training i.e. Business and Web writing, Social media, Advertising, SEO or SEM, Content Marketing etc. It is likely that this course is part of an induction process for you as you move into marketing roles with higher emphasis on capable communications, you are likely to be dealing with a range of communications tools and looking to maximize impact and budget spend.
at Wilarra room, Grace Hotel
77 York Street