Marin Software and BoostCTR Partner to Offer Customers Ad Creative Optimization

San Francisco, CA (PRWEB) December 06, 2011

Marin Software, provider of the leading online advertising management platform for advertisers and agencies, and ad creative optimization firm BoostCTR today announced a partnership through which Marin customers will be able to utilize BoostCTRs ad-optimization services. Marin customers will now be able to more readily leverage BoostCTRs network of expert PPC ad professionals and testing technology to improve ad copy and marketing campaign results.

Optimizing ad copy is an ongoing challenge for many advertisers. BoostCTR offers marketers a network of hundreds of professional copywriters, who use BoostCTRs platform to create ads for both Facebook and AdWords. BoostCTR compares the performance of its ads side-by-side with the current ones, and picks winners based on proven algorithms. On average, BoostCTR clients experience a 30 percent increase in sales volume. Through Marin Softwares partnership with BoostCTR, Marin customers can economically and systematically improve SEM ad copy, leading to higher user engagement and improved campaign performance.

W3i, a leader in monetization and user acquisition services for consumer apps, saw strong results from participating in a pilot program between Marin Software and BoostCTR.

We experienced dramatic improvements in click-through rates, revenue and costs per acquisition through BoostCTR, said Michael Liebelt, senior marketing manager at W3i. Marin Softwares innovative ad management platform combined with BoostCTRs expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in our ad campaigns. Were excited to be able to leverage the BoostCTR writer network as an extension of the features and functionality provided by Marin.

Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies, said Matt Lawson, vice president of marketing and partnerships at Marin Software. Were excited to be able to introduce Marin customers to BoostCTRs solution. BoostCTR not only consistently generates improvements in click-through rates, sales volume, and return on investment, but they also operate seamlessly with Marins platform.

Marin Software customers interested in utilizing BoostCTR should contact their Marin Account Manager. For additional information on BoostCTR, visit To learn more about Marin Software, visit

About Marin Software

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the companys flagship product, addresses the needs of online marketers spending at least $ 100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $ 100,000 per month. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns for over 1,100 customers managing more than $ 2.7 billion of annualized ad spend in more than 160 countries. For more information, please visit:

About BoostCTR

BoostCTR has a laser focus on improving ad performance across search providers and social networks, and is the industrys leading ad creative optimization firm. BoostCTRs network of over 500 copywriting and graphic design experts consistently drive 30%+ improvement on ad performance, saving clients time and money while driving massive returns on ad spend. BoostCTRs proprietary software identifies when ad creative needs to be optimized, triggers the network of experts to deliver new and improved results, and monitors the performance to continuously innovate.


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