Adelaide, South Australia (PRWEB UK) 22 February 2013
A joint survey conducted by Web.com and the National Association of Women Business Owners (NAWBO), titled The State of Women-Owned Businesses, showed that female entrepreneurs see SEO and Social Media as the future of small and medium business marketing. Market Eases CEO chimes in on the survey results.
Im pleased to see the small and medium business community becoming more aware of how important online marketing is to their business success. This is something weve seen proof of for quite a while in our own business and in implementing internet marketing for clients. Its nice to see that the business owners themselves are starting to see the importance of online marketing, said Binh An Nguyen.
The study was conducted among 552 NAWBO members from December 14, 2012 to January 4, 2013.
It showed that 74 percent of respondents are optimistic about their business economic outlook for 2013, and 73 percent plan to invest more in marketing in 2013.
Things are beginning to look up for a lot of businesses, and many of them are using this opportunity to ramp up their marketing in order to gain more market share and expand their business in the coming year, said Mr. Nguyen.
The survey also showed that 87 percent of respondents thought that website design and maintenance were important factors affecting their bottom line.
Seventy-five percent thought that social media marketing and SEO were important factors affecting their bottom line.
And sixty-six percent thought that email marketing was important in affecting their bottom line.
This makes sense. The company website is their home on the web, and the social media presence acts as their community that can lead others to discover their business. Email marketing allows businesses to keep in touch with existing customers and build the relationship with new prospects, said Mr. Nguyen.
When you understand it in that way, you can see the parallel between good old fashioned marketing and online marketing, he continued.
Business owners who need help implementing their online marketing can contact the web marketing experts at Market Ease Business Promotions.
About Binh Nguyen and Market Ease Business Promotions
Binh is the founder and CEO of Market Ease Business Promotions Pty Ltd., a company dedicated to helping small- to medium-sized enterprises succeed online. He is currently helping dozens of business owners generate a flood of leads and acquiring an avalanche of sales to their firms through the power of the Internet. His clients are located in Australia, New Zealand, US and the UK. In the last 4 years, Binh has helped several multi-million-dollar companies in Australia sell millions of dollars worth of products online.
Tap into Market Eases expertise at http://www.marketease.com.au.