Portage, MI (PRWEB) November 04, 2013
Market Pipeline, a leading web development, SEO and web marketing company for B2B industrial manufacturers and industrial suppliers celebrates the launch of a new lead generation platform featuring HubSpots all-in-one automated marketing software. Deploying HubSpots software-as a-service (SaaS) in the background of the their new web site gives Market Pipeline and its industrial customers the ability to generate quality content that conforms to Googles new market realities. To view Market Pipeline’s new website follow this link, http://www.marketpipeline.com.
Content marketing or has HubSpot calls it, inbound marketing, is the discipline of creating helpful content that your prospects love and then nurturing those prospects through a proven process until close. Outbound or push marketing such as trade shows, direct mail, print advertising and cold calls relies on interruptive and annoying messages that your customers are now turning off. Content and inbound marketing relies on the web to find new leads and new business.