Marketers are in prime position to lead customer transformation, says Adobe

Marketers are in prime position to lead customer transformation, says Adobe
Marketers are in prime position to break down organisational barriers and lead the transformation to customer-centric, real-time enterprise necessitated by digital disruption, Adobe's digital leader claims. The reinvention of business through digital …
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4 Ways to Improve Your Digital Marketing Efforts
Constantly working to improve your digital marketing strategy is just part of business. You don't want to miss out on great ideas, strategies, or options because you decided your strategy was good enough. Even if you feel you have a pretty solid …
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Digital marketing less is more
Matt Anderson, hibu's chief digital officer, advises businesses to think carefully about the important things people need to know: "Don't just spend the money to get customers to click through and then have them zooming and scrolling through a heap of …
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