Marketers Learn to Play by Facebook's Changing Rules

Marketers Learn to Play by Facebook's Changing Rules
When Sim Partners, a provider of local and social marketing technology, stopped buying Facebook ads, Jay Hawkinson anticipated a drop in how often the company's posts would appear on the social network's news feed. The extent of the decline, however, …
Read more on Mashable

Forrester predicts the rise of smart data in 2014, enhancing mobile and social
The Database of Affinity – comprised of the billions of likes, shares and comments made on social media each month – is also set to power better social media marketing in 2014, with promoted posts that don't leverage several layers of targeting, or …
Read more on The Drum

These 7 Companies Will Be Ranked In Forrester's New Report On Social Media
Forrester will name Kenshoo, Marin Software, Optimal (recently acquired by Brand Networks,) SHIFT, Unified, Salesforce (via its Buddy Media unit) and Nanigans as its top providers of social media marketing management, our source says. The ranking is …
Read more on Business Insider Australia

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