Marketing a Small Business Like a Hollywood Blockbuster

Marketing a Small Business Like a Hollywood Blockbuster
But while we all watched in awe as the genetically modified dinosaur wreaked havoc on the island, nobody was thinking about the marketing behind the blockbuster, which undoubtedly helped it achieve those killer earnings. In truth, however, marketers …
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Does Sir Martin Sorrell have his eye on sports marketing glory? Unravelling
Among Chime's companies are highly-regarded ad agency VCCP (of “Compare the Meerkat” fame); PR group Good Relations; Open Health, a collection of specialist pharma and health marketing agencies; and the CIE group of opinion insight agencies.
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Is the CMO the new Vice CEO? Why smart marketers are setting their sights
But the pressure is increasing – 61 percent of CMOs report feeling pressure from the CEO or the Board to prove the value of marketing, according to the February 2015 results of the Duke School Of Business CMO Survey. And more than half of those CMOs …
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