Marketing and Social Media Forum: Best Practices for B2B Content Marketing

Marketing and Social Media Forum: Best Practices for B2B Content Marketing
Event on 2015-05-11 18:00:00
Ditch the pitch! Effective marketing is more than just great content and a dynamic sales line–it's what you do with that content that counts, and the ease with which your clients can both access and understand it. At this installment of our Marketing and Social Media Forum, our panel of experts will discuss the best ways to engage your B2B clients with all the channels available to you (social media, e-marketing, blogs, and more) and how to create content that effectively tells–and sells–your company's story.   Agenda: 6:00 pm – Registration and Networking 7:00 pm – Panel Begins 8:00 pm – Q&A 9:00 pm – Event concludes Panelists: Kamal Alhuwalia, CMO of Apttus As CMO of Apttus, Kamal is responsible for worldwide marketing strategy & execution to accelerate revenue growth and create awareness for the Apttus category-defining product vision. Kamal oversees marketing, product marketing, and other go-to-market teams. Kamal is an industry expert and brings more than 20 years of experience creating global business success with a range of innovative technologies. Prior to Apttus Kamal was CMO for Selectica. During his tenure he was responsible for driving Selectica’s expansion into configure price quote (CPQ) markets. Prior to Selectica he was VP of Marketing at Model N, where he was instrumental in establishing Revenue Management as a software category and Model N as a leader in that market. He has also held leadership positions at Oracle, Apple, and RadioMail. Kamal holds a MS degree in Computer Science from Utah State, and a Bachelor of Science degree in Computer Science from IIT Roorkee, India. Vamshi Sriperumbudur, CMO of Declara Vamshi is CMO of Declara. Earlier, he headed marketing & strategy for the YuMe's video ad platform. Prior to YuMe, he drove all aspects of marketing and product management for the Artiman funded cloud-based TV Everywhere platform Dyyno, streaming TV & movie content on Internet connected devices such as iPad, Samsung Smart TV, Android, and Roku. Prior to Dyyno, Vamshi was the Senior Director of Marketing at Sonoa Systems (now Apigee), a Norwest and Bay Partners funded company, where he drove field and customer acquisition marketing for the industry's first secure cloud gateway. Prior to Sonoa, he was an acting VP of Marketing at various cloud computing startups including: CRM SaaS startup Market2Lead acquired by Oracle and Sequoia-funded Cast Iron Systems PaaS acquired by IBM. Vamshi has a master's degree in Computer Science from the University of Texas at Arlington and a bachelor's in Electronics & Communications Engineering from Andhra University. He is an active member of TiE Silicon Valley and co-chaired marketing for the recent TiEcon's. Thank You to our Sponsors               

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