Marketing Costs Dragging Down AutoNation Stock

Marketing Costs Dragging Down AutoNation Stock
These leads represent the largest marketing expense for AutoNation, and prices have continued to rise year-after year as the lead generators have strengthened their brands. The increased cost of focusing on digital showed up in costs in the second …

Ben E. Keith Names Yvette Parker New Marketing Manager (Movers & Shakers)
Marc Verbos has been named vice president of business development for the Little Rock office of AimcoR Group, a national marketing organization that specializes in the distribution of insurance and financial service products. He was previously a …
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How Digital Is Shaping Auto Marketing
These sales predictions bode well for digital marketing budgets, as consumers will increasingly tap into digital technology to research and purchase new vehicles. Digital advertising in the U.S. is up as a whole across auto, retail, financial services …
Read more on Marketing Land

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