Marketing Course Level 2
Event on 2013-03-20 09:00:59
Looking to build on your existing marketing skills? This course is designed for experienced marketers or those who have already completed ?Marketing Essentials? or an equivalent. Focus on a deeper understanding of the key marketing tools of advertising, PR, promotions and digital marketing. Consider effective use of marketing funds (including profitability, return on marketing investment and financials from a marketing perspective) and exploring the latest marketing trends – from changes in consumer marketing to digital and on line marketing. Using an interactive teaching style including group work, case studies and lecture format, the course will challenge you to become more strategic in your thinking and truly market orientated in your business.
at Centre for Continuing Education (CCE), The University of Sydney
160 Missenden Road