Marketing courses

Marketing courses
Event on 2015-02-09 13:00:00



City Business Library are working with New Media Angels on a brand new course to benefit you and your business. Social media specialist Cemanthe McKenzie is doing a series of four half day courses. She is also doing a one day course which will cover all of the four half day courses in one day*


Session 1 "Understanding your business and why it matters"
Date: 9th February 2015
Time: 1pm – 5pm
The story of your business: why will/do people buy from you
Identifying your ideal target market: developing personas you can sell to
Your product or service: benefits and features and how to identify them
Positioning in the market place: building a brand

Session 2  "The Marketing Mix"
Date: 23rd February 2015
Time: 1pm -5pm
What is your marketing mix: identifying ways to promote your business
Traffic: how to get visitors to your website
Retention and Attraction: methods of marketing
Campaign planning: developing a 6 month campaign plan

Session 3  "Planning"
Date: 9th March 2015
Time: 1pm -5pm
Business and marketing goals: making them SMARTR
Creating a marketing plan: supporting goals
SWOT Analysis: and how they can help you plan growth

Session 4 "Tactics and Measurement"
Date: 23rd March 2015
Time: 1pm -5pm
Website: working through an ideal website structure
Social Media: what to do, when, how
Video: ways to use it and how to make your own
Networking: how to network effectively
Direct Mail: how to get people’s attention
eMarketing: developing newsletters and calls to action
PR: doing your own public relations
PPC: using google ads
SEO: content marketing and onsite
Measuring success

*The full day course will cover all of the above in a more condensed version.

Who should attend?
Content will be aimed at business owners who don’t yet have a marketing or business plan, and would like to make their marketing more effective. Ideally they need to have been trading for more than 6 months and be the owner of the business with up to maximum 5 employees. It would be advantageous for people to attend all 4 sessions.

Half day sessions
Cost: £245 per session if booking individually
£780(£195 x 4) if you choose to come to all of them.
Time: 1pm – 4.30pm with 15mins tea break at 3pm

Full day session
Cost: £450 for the day
17th March 2015
10am -4.30pm

Make sure you book quickly to get the Early bird rate!!


at City Business Library
City of London, United Kingdom

Leave a Reply