Marketing delivers 300 percent return of investment

Marketing delivers 300 percent return of investment
Coming from the private sector, I'm always striving to deliver the best possible results for our city's marketing dollars investment. All our media recommendations are built on a foundation of research regarding the media consumption patterns of the …
Read more on Lee’s Summit Journal

Eight Secrets of Agile Marketing
Two programmers work on the same piece of code at the same time. It's the opposite of the usual image of the heroic programmer burning the midnight oil, but it works. It improves code quality and productivity. At Articulate Marketing, we assign two …
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The #nomakeupselfies campaign: blemish-free content marketing?
We decided to use this campaign to talk through some content marketing lessons, using it as an example. • Be customer-centric Get to know your audience and what makes them tick in order to attract their interest and persuade them to buy …
Read more on The Guardian (blog)

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