Marketing Electric Cars in China

Marketing Electric Cars in China
In China, even cars are bought online, and as such, a digital marketing campaign is essential. The Chinese Central Government Ministry of Commerce recently announced its Energy Saving and New-Energy Auto Industry Development Plan, which outlines …
Read more on ClickZ

Marketing Technology Veteran and Oracle SVP Reggie Bradford Joins Persado
“As digital marketing becomes more automated and campaigns become more data-based, a central element of the work of marketing clouds has remained largely in the domain of conjecture and intuition, and that is in the writing of marketing messages …
Read more on Rock Hill Herald (press release)

New Report Shows Data-Driven Marketing Drives Customer Engagement
NEW YORK (January 8, 2015) — Data-driven marketing has delivered demonstrable results in terms of customer loyalty, customer engagement and market growth. Organizations that are “leaders” in data-driven marketing report far higher levels of customer …
Read more on Forbes

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