(PRWEB) February 23, 2014
Marketing managers and business owners often start their budget planning with the question, How much should my business budget for marketing? Fannit Marketing Strategist, Tony Lael, debunks the typical thought process and then encourages managers to approach their marketing from a different question.
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Mr. Lael shows how developing a digital marketing budget should be pivotal to one question, what are our revenue goals and what does our marketing need to do to bring us enough conversion opportunities to make the sales hit those goals?
Focusing on revenue goals forces a marketing manager or business owner to reverse engineer their budget to a pre-determined goal while focusing on budget alone generally yields a more shot gun approach to marketing.