5 Replies to “Marketing Map”

  1. …or more like the people that you used to market "to" turn that communication around…Totally. Relinquish all control and enjoy the ride. 😉

  2. Indeed it seems, "they" (the people that use your product or service) are the message. Their life and interests will shape your business, if you’re doing things right. Love Pinko Marketing, keep it coming.

  3. Hey Miss, I’m wanting to be with you. I like the look of your commune but as someone who works in marketing for a range of clients – some big and with end users who frankly don’t know what a PC is – the oppoortunity to engage in a conversation even a distributed one – with their audience is very very limited. for many of these companies what you’re aspiring to isn’t even idealistic, it’s just not not logical. My other query is ‘does it scale’. I buy ‘creating passionate users’ but trying to hold conversations with lots of people and organise that feedback into a big organisation is nigh impossible. It doesn’t mean you shouldn’t try of course – and with trials and ‘edge’ products and services that approach makes sense – but ‘push’ marketing like advertising is inevitably going to be better ns such circumstances. And Dan Hills post on ‘ripples’ shows how push / broadcast media can be part of a wider ‘experience’ that incorporates your pinko stuff 😉

  4. @JamesB, I don’t know if it scales and if it should. I still believe that ‘one size does not fit all’. I mostly appeal to new companies doing niche work. I’d like to think that this could be applied, but correctly, in a larger context, though. Maybe we’ll find examples. 😉

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