Marketing on a Dime : 3 Lessons From a First – Time CMO

Marketing on a Dime : 3 Lessons From a First – Time CMO
I'm an agency guy. I started a shop with some friends a dozen years ago and we've worked with some big established brands like Adobe, Virgin Mobile and But about a year ago, when I was approached by a startup in the fruit beverage category …
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How a Clear, Worthless Stone With a Brilliant Marketing Campaign Conquered
Alcohol is often praised as a recession-proof industry. In times of economic woes, we spend what little money we have to drown our sorrows. In times of great fortune, we celebrate generously with imbibed cheer. Libation, in all its forms, has permeated …
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Local Marketing Ideas To Boost Your Solution Provider Business
In my last column, I focused on the use of microsites as part of an effective solution provider marketing plan. This month, I'll explain the power of local marketing with some examples of success that hopefully will provide local marketing ideas you …
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