Event on 2013-04-30 09:30:00
This seminar will explain the marketing planning process and outline the benefits of marketing planning for businesses.
What will be covered?
- Marketing planning frameworks
- Marketing audit
- Objective setting
- Marketing strategy
- Marketing tactics
- Control and evaluation
- Pitfalls to avoid
- Next steps
Who should attend?
Presenter: Sally Fields MA MCIM DipM
Sally is a Chartered Institute of Marketing (CIM) tutor, Chartered Marketer and owner of Elevate Marketing Consultancy.
Sally has over 15 years strategic and tactical marketing experience across a number of sectors and industries. Her experience is supported by marketing qualifications including: Masters in Marketing, Chartered Institute of Marketing (CIM) Postgraduate Diploma and the Chartered Institute of Marketing Diploma in Digital Marketing.
During her marketing career Sally has worked within leisure, manufacturing, digital, dental, consultancy, ICT and health sectors. As a Marketing Consultant for Elevate Marketing she has supported businesses within retail, business services, manufacturing, not for profit and the public sector. Sally's broad experience enables her to help sole traders through to large SMEs.
Sally works as a Marketing Tutor for Professional Academy and Oxford College of Marketing, providing two day workshops to CIM students covering both traditional and traditional marketing.
at Bishop Grosseteste University
Lincoln, United Kingdom