Marketing Strategy with Philip Kotler at the London Business Forum

Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 – a child of the Great Depression, now 77 years of age. The London Business Forum gave him a two-hour slot at Waterloo’s iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations… Find out more about this event at
Video Rating: 4 / 5

14 thoughts on “Marketing Strategy with Philip Kotler at the London Business Forum

  1. Hi, my name is micheal gothilda and it is early in the morning and i’m drinking my cup of coffee. while i’m surfing on youtube fo find people who share their thoughts and ideas about marketing etc. i came across this video here. And i must say, I never heard about Philip Kotler before. and now i find myself with an empty cup of coffee! and i”m still listening to this man in several video’s! it”s just amazing to hear this man explain about the topic that i like. Thank you for the great upload!

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  3. Well, I believe Steve Jobs did his research on consumer behavior prior to his positioning. Naturally, his strategy for “Value” would be effectively determined.

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  7. Dear Onebrandofdemocracy Please listen again to what Philip Kotler is saying. Ask yourself: do you think that the man who wrote the book on Marketing deserves a throwaway comment like that? Consumers cannot create value…only Marketers. Kotler says that we have to determine what “value” means to the Consumer and then act upon it. This is not old fashioned, is it?

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