Marketing technology remains a house divided

Marketing technology remains a house divided
Marketers and techies working together have the power to change the destiny of their companies. First, though, they must overcome the great divide between the groups — a gap that was apparent in two conferences in San Francisco over the past couple of …
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Customer-Centric Marketing Is Profitable Marketing
Not many marketing executives have an opportunity to revitalize a legacy brand. On a daily basis, however, all marketers must challenge conventional wisdom and status quo thinking, regardless of whether they work in a venerable 80-year-old company or a …
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The Unnecessary Complication of Facebook Marketing Training
Will the need for Facebook marketing training increase or decrease over time? This is a surprisingly difficult question to answer. On one hand, Facebook is aggressively simplifying the marketer's experience. The end goal is that you as a brand simply …
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