Marketing Tech's Bumpy Road: Consolidation, Growth And A New Frontier

Marketing Tech's Bumpy Road: Consolidation, Growth And A New Frontier
Marketing technology has become big business over the last five years, securing $ 134 billion in venture funding and spawning more than 2,000 new companies. New channels, new data streams and new workflow have emerged to disrupt important aspects …
Read more on TechCrunch

More Than an Extra Calendar Day, Leap Day Is a Rare Marketing Opportunity
It comes only once every four years, so marketers are trying to wring as many promotional drops as possible out of Leap Day. Some are turning to Feb. 29-specific coupons and discounts, while companies such as McDonald's and Zappos are going further.
Read more on AdAge.com (blog)

Creating the marketing technology experience
Customer engagement is a hot topic these days because engagement and interaction are the foundation of relationships and long-term partnership with customers. Marketing technology is a critical part of this equation. To explore this topic, I invited …
Read more on ZDNet

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