MARKETING: The Name Game

MARKETING: The Name Game
Event on 2014-11-19 16:00:00

Weave Wise With Words & The Song of Slogans

There's value in owning words that intuitively describe your business. This is so because words and word combinations can be literally owned via trademark protection. Further, both people and computers understand keywords. This hands-on session gives your team the brainstorming space to explore naming (entity and offerings), slogans and keyword search terms.


This workshop is a hands-on 90-minute session including:

  • Assess: take a survey to rate your current position (15 mins)
  • Work: your team will work a development exercise. (45 mins)
  • Ask: get one-on-one advice from business experts at our 5-Cent Event (30 mins)


Owners, executives, managers, staff, advisors, startups and students will gain:

  • Perfect Names & Slogans
  • Create Name IP (Intellectual Property) Via Trademark
  • Define Key Search Engine Optimization Terms
  • Gain Team Buy


Handouts will be provided or you can work in (free wireless provided).

  • Identity Brief
  • Business Card
  • Brochure
  • Store Plan

at Manoa Innovation Center
2800 Woodlawn Drive
Honolulu, United States

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