Marketing to Sports Fans Online, With Help From Google and Social Networks

Marketing to Sports Fans Online, With Help From Google and Social Networks
Google's N.F.L. offering is one of the many football-related marketing programs that websites and social networks have introduced to woo advertisers, who are clamoring for new ways to capitalize on live events — and the way that people flock to social …
Read more on New York Times

Ramp up Social Media Engagement with Reveal Marketing
The potent combination of curiosity and perceived value means that the brands and marketers who are creating campaigns that embrace these ideas on social media platforms, like Facebook, are seeing far greater benefits and results than their competitors.
Read more on Business 2 Community

The NWHL and the Age of Social Media Marketing
The NWHL has taken to social media marketing like a duck to water, adding Twitter accounts, Instagram takeovers and Reddit AMAs to their list of ways to spread the word. It's a popular topic when talking about the newest women's league on the block.
Read more on Today’s Slapshot

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