Marketing Trends – a Kogan Page and British Library event

Marketing Trends – a Kogan Page and British Library event
Event on 2012-10-05 14:30:00

Marketing Trends

Get out of the office on Friday 5th October and join Kogan Page and the British Library for the afternoon as we bring you some of the latest marketing thinking to keep you competitive and inspired in this fast-paced world.

In a mix of workshops, presentations and interactive sessions our expert speakers will take you through the trends that inspired their books with plenty of time for you to grill them with any burning questions.

We’ll cover the latest marketing tactics & issues; provide you with behind-the-scenes insights from some of the world’s leading companies & brands; take a look at the latest research into consumer behaviour; and relay advice from pioneers of digital marketing, plus there will be plenty of time for networking.


Eliot Room, British Library Conference Centre

2:30pm: Registration opens

3-6pm: Presentations, workshops and Q&A including break

6pm (approx): Drinks and networking

7pm: Close

What’s in it for me?

Whether your role is marketing, branding, advertising, social, or something in between, and whether you’re from a brand or an agency, you’ll take away new insights and inspiration for your own marketing plans and meet some interesting people along the way.

Confirmed Speakers:

Sonja Jefferson and Sharon Tanton, authors of Valuable Content Marketing: Why quality content is key to business success

Sonja Jefferson (@sonjajefferson) is a content consultant with a background in professional sales. Her company, Valuable Content Ltd, helps business owners to get their message across in the right way. Sonja shows you what to write.

Sharon Tanton (@sjtanton) is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. Sharon shows you how to write.

Their book Valuable Content Marketing (January 2013) shows you how to create and share the type of information that clients, customers and search engines really want – on your website, using social media, and through more traditional methods. 

Simon Pont, author of The Better Mousetrap: Brand Invention in a Media Democracy

Simon Pont (simonpont) is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. Simon is the Head of Vizeum Global Management and an EACA Effies judge.

His book The Better Mousetrap (November 2012) is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.

Paul Springer, author of Pioneers of Digital: Success Stories from leaders in advertising, marketing, search and social media 

Paul Springer is Head of Research for Design, Media & Management and a Communications Professor at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education Springer has written forAdmapBrand Strategy and China Advertising. He is the author of Ads to Icons (published by Kogan Page).

Paul’s book Pioneers of Digital (October 2012), co-written with world-renowned expert on search marketing, social media and online advertising Mel Carson, showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era including Stephen Fry, Martha Lane Fox, June Cohen, and figures from Google, Microsoft, Facebook, and top agencies around the world.  


Session details and other speakers tbc


In association with the British Library. Visit the library's Management & Business Studies Portal to stay up to date with the latest research and practice. 

at The British Library Conference Centre: Eliot Room
96 Euston Rd
London Borough of Camden, United Kingdom

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