Marketing Workshop (KL) – 20th June 2014

Marketing Workshop (KL) – 20th June 2014
Event on 2014-06-20 10:00:00 Marketing Workshop (KL)
 (For Starter / Basic / Business / Platinum Plan Users Only)
Effective Multi-Channel Marketing for eCommerce BusinessSyllabus

The 5 Ways of Generating Profit for Your eCommerce Business 
"No. of Website Visitor(s)" X "Conversion Rate" = "No. of Customer(s)" 
"No. of Customer(s)" X "No. of Transaction(s)" X "Average Sales Value" = "Sales Revenue" 
"Sales Revenue" X "Profit Margin" = "Gross Profit"

> Understand Your Business Opportunity 
– What's Your Unique Selling Proposition (USP)? 
– Why Should You Be NICHE? 
– Understanding the 4 Customer Types

– Profit Margin VS Profit Value 
– Sell Value VS Sell Product 
– How to Manage Price Competition?

– When is the BEST TIME to do Promotion? 
– Follow the TREND to do Promotion? 
– How Should You Tell Your Customers the Promotional Message?

Effective Multi-Channel Marketing for eCommerce Business 
Mainstream Marketing 
A) Search Engine Marketing 
– Search Engine Optimization (SEO) 
– Google Webmaster Keywords Tools 
– URL Submission 
– Google Adwords

B) Social Media Marketing 
– Facebook Fan Page 
– Facebook Advertising

C) Email Marketing 
– Blast eNewsletter the Correct Way

D) Blogs & Forums Marketing 
– How to Look for Blogs and Forums that Talk About Your Business? 
– Website Banner Advertising

Modern Marketing 
E) Video Marketing 
– How to Promote Your Products using YouTube Video?

F) QR Code Marketing 
– How QR Code Able to Assist Us on Offline Marketing?

G) SMS/MMS/Mobile Apps Marketing 
– How SMS / MMS / Mobile Apps Able to Assist Us on Marketing?Agenda09:30am ~ 10:00am – Registration
10:00am ~ 12:30pm – Marketing Workshop
12:30pm ~ 01:00pm – Q&A Session and End of Program
Who Should Attend?1) New Signed Up Merchants.
2) Exisiting Merchants.Date: 20th June 2014 (Friday)
Time: 10:00am – 01:00pmVenue:
Exabytes eCommerce Sdn Bhd
H1-4 (Block H1, Level 4) SetiaWalk
Persiaran Wawasan
Pusat Bandar Puchong
47100 Selangor


Click here to view at Google Map

at Exabytes eCommerce Sdn Bhd
H1-4 (Block H1, Level 4) SetiaWalk
Selangor, Malaysia

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