Marketing Workshop (KL) – 25th October 2013
Event on 2013-10-25 14:30:00
Easy.my Marketing Workshop (KL) (For Paid Plan Merchants Only)
Effective Multi-Channel Marketing for eCommerce BusinessSyllabus
The 5 Ways of Generating Profit for Your eCommerce Business
"No. of Website Visitor(s)" X "Conversion Rate" = "No. of Customer(s)"
"No. of Customer(s)" X "No. of Transaction(s)" X "Average Sales Value" = "Sales Revenue"
"Sales Revenue" X "Profit Margin" = "Gross Profit"
> Understand Your Business Opportunity
– What's Your Unique Selling Proposition (USP)?
– Why Should You Be NICHE?
– Understanding the 4 Customer Types
– Profit Margin VS Profit Value
– Sell Value VS Sell Product
– How to Manage Price Competition?
– When is the BEST TIME to do Promotion?
– Follow the TREND to do Promotion?
– How Should You Tell Your Customers the Promotional Message?
Effective Multi-Channel Marketing for eCommerce Business
A) Search Engine Marketing
– Search Engine Optimization (SEO)
– Google Webmaster Keywords Tools
– URL Submission
– Google Adwords
B) Social Media Marketing
– Facebook Fan Page
– Facebook Advertising
C) Email Marketing
– Blast eNewsletter the Correct Way
D) Blogs & Forums Marketing
– How to Look for Blogs and Forums that Talk About Your Business?
– Website Banner Advertising
E) Video Marketing
– How to Promote Your Products using YouTube Video?
F) QR Code Marketing
– How QR Code Able to Assist Us on Offline Marketing?
G) SMS/MMS/Mobile Apps Marketing
– How SMS / MMS / Mobile Apps Able to Assist Us on Marketing?Agenda 02:00pm ~ 02:30pm – Registration
02:30am ~ 04:30pm – Easy.my Marketing Workshop
04:30pm ~ 05:00pm – Q&A Session and End of Program
Who Should Attend? 1) Easy.my New Signed Up Merchants.
2) Easy.my Exisiting Merchants.Date: 25th October 2013 (Friday)
Time: 02:30pm – 05:00pmVenue:
Exabytes eCommerce Sdn Bhd
H1-4 (Block H1, Level 4) SetiaWalk
Pusat Bandar Puchong
at SetiaWalk, Puchong