MarketWise: Podcasting for effective content marketing

MarketWise: Podcasting for effective content marketing
Offering educational content to potential customers is good marketing. It provides information customers need to make good buying decisions and positions your company as an industry thought leader. It's the primary reason for a blog on so many company …
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How to Develop a Plan of Attack for Your ContentMarketing Strategy
I know I'm probably in the minority on this because most people (especially marketers) would prefer to get straight to the action. This is probably why only 35 percent of B2B marketers have a documented content-marketing strategy. But without a visible …
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5 Content Marketing Ideas for July 2015
Patriotism, projects, smooches, and even summertime activities can drive your company's contact marketing campaigns this July, boosting site traffic and, ultimately, sales. When businesses create, publish, and distribute content with the goal of …
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