Mastering LinkedIn’s Insider Secrets: Use LinkedIn like the experts do…

Mastering LinkedIn’s Insider Secrets: Use LinkedIn like the experts do…
Event on 2012-10-19 09:30:00

LinkedIn is the biggest and best-known online business networking site in the world. It connects you to your customers, suppliers, and future investors, find you a job, or even new employees.

Many business owners & professionals are unaware of the strategies and techniques that insiders use to create an impressive profile and grow their business. Don’t be one of them – revolutionise the way you use LinkedIn!Social Media Statistics 2012

       One in three small businesses are now using social media but not all know what they want to achieve from it

       60% of employees would like help from their employers on how to share relevant content

       40% of companies admit to having no training or governance of social media

       58% of businesses saw a decrease in marketing costs by expanding their online marketing activity

       In February 2012 LinkedIn had over 135 million individual users

       There are over 2 million companies on LinkedIn

       LinkedIn accounts for about 0.20% of referral traffic

Harness the power of LinkedIn to help you build your brand, engage with your community, and showcase your abilities without wasting time or resources. Share knowledge & experience with your peers and collect invaluable market research from your ideal customer.

In this workshop, we’ll look at the powerful strategies which most people don’t know or use… LinkedIn is so much more than a glorified business card!

Focusing on maximising your profile, avoiding common “rookie” mistakes, mastering LinkedIn etiquette, and fostering meaningful relationships, you’ll walk away with the foundations of a compelling brand that draws people to you and grows your business.

Whether you’re a newbie to LinkedIn or a veteran, using case-studies, interactive sessions, strategic evaluations, and shared experiences, you’ll be inspired, motivated but above all, empowered with the tools to become a true LinkedIn Professional.Who Will Benefit?

This workshop supports business owners, managers & professionals, or not-for-profit organisation members who need to learn how to use LinkedIn to further their goals.

Whether you have yet to set up a LinkedIn Profile, or have a Profile that needs enhancing, you’ll find the workshop of benefit. I’ll provide the specific tools and knowledge you need to create a compelling profile, establish your authority and credibility as well as maintain a dialogue with your niche community.  What’s included…

        An introduction to Social Media, Online Branding, and LinkedIn

        The benefits of a fully optimised LinkedIn Profile

        Choosing the right Third-Party applications to enhance your profile

        Strategic use of groups

        Building your brand, reputation and network

        Showcasing your expertise and knowledge

        Creating and adding relevant and engaging content

        Creating company pages that draws in your target audience

        LinkedIn Advertising

        Integrated online marketing – joining up your social media activity


To allow maximum time and focus on your own particular needs, workshops places are limited to a maximum of six people only. What people say about my work…

“Sumi has an outstanding knowledge of social media and how to apply it in your business, time spent with her will take you to the next level.” Lesley Howes, Director, The Car Network Ltd

“Sumi is an outstanding trainer, delivering concise and intelligent guidance appropriate for her recipients, inspiring their confidence and enthusiasm.” Pippa Connolly, Interior Furnisher, Pippa Blacker Soft Furnishing

“Sumi presented a superb training session on social media marketing at the FAB Liphook event.  Directly as a result, we have launched our own social media strategy and been able to apply the techniques and time-saving tips. Sumi's advice was clear and relevant and I have no hesitation in recommending her.” John Goodson, Director, Insurance Services (Surrey) Ltd

“Sumi is a great person to work with. She really takes the time to empathise and I found her to be really supportive. She easily builds rapport with people, no matter how senior, and has a great sense of humour to boot. I highly recommend her.” Carson Warnes, Project Manager, Echelon Learning

“Sumi is a very professional speaker and is very knowledgeable in her area of expertise. Her presentations are clear and informative whilst making the subject of social networking and online media accessible and easy to understand to her whole audience. Sumi's business experience enables her to get her message across succinctly and with relevance to her audience. I would have no hesitation in recommending Sumi or using her services again myself.” Maria Yadegar, Mural Artist, Starlight Murals

Practical, accessible, and customised workshops that remove complexity and provide focus, direction, and strategy, to get you results. Small groups mean more time for your needs.

Through E-learning materials & face-to-face teaching by a friendly and experienced industry professional, you’ll quickly build the essential “know, like & trust” factor that drives successful online marketing & publishing…

As a professional who has worked in corporate, charity, and retail backgrounds, a small business owner, and working mother of young children (one of whom has special needs), I understand challenges and pressure! I combine my knowledge and experience to provide practical and accessible support to business owners, managers, professionals and freelancers who are struggling to create or implement online marketing plans or branding.

My events, tutorials, mentoring programmes are designed to guide and empower you in your goals and objectives, helping you to boost your income, create a good work-life balance, set down workable business development goals, or get a better return from your integrated marketing plans.

Social media and online marketing is simply part of your overall marketing mix – I'm passionate about helping you use online marketing and branding in ways that are practical and appropriate to you and your business model. I'm not interested in the latest new trend or software – it’s about designing a strategy that you’ll find easy to implement and which will move you forward in your goals.

at JMB
10 London Road
Liphook, United Kingdom

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