Mastering the Complexities of Multichannel Digital Marketing

Mastering the Complexities of Multichannel Digital Marketing
Event on 2015-05-05 07:30:00

Mastering the Complexities of Multichannel Digital Marketing

Marketing departments know they need to have what's known as a 360-degree view of their customers to provide a better, more seamless customer experience. However, a profusion of tools, platforms and integration often make our multichannel digital marketing efforts fall short.

Join experienced digital marketers from Infusion's Peter Rivera and Sitecore's Lars Petersen on Tuesday, May 5th, for a seminar focused on simplifying the complexities of digital marketing and how organizations can maximize ROI, create higher conversion rates and ultimately create superior customer engagements.

You will learn:

  • How to achieve consistency across multiple channels
  • Effective content management and communications strategies
  • Customer intelligence, cost savings and accelerating time-to-market 


Lars Petersen 
Global Director, Business Optimization Services, Sitecore
Lars Birkolm Peterson, co-author of Connect, is a senior strategist committed to helping organizations adapt to customer needs by providing strategy and guidance for digital transformation using innovative technology. Lars has many years' experience with strategy, marketing, analytics and optimization. Lars manages the Sitecore Business Optimization Services team of consultants.

Peter Rivera 
Executive Creative Director, Infusion
Focused on conceiving, designing and delivering immersive and innovative uses of technology, Peter is the visionary creative leader driving Infusion. Working closely with Infusion’s senior executive team he has global executive creative oversight for all that Infusion produces, motivated by the mission to help clients embrace the full potential of digital.

Event Agenda

Date: Tuesday, May 5, 2015
Registration: 7:30am
Speaker(s): 8:00am – 10:00am

Who should attend?

  • Marketing Leaders
  • Channel Marketing
  • Campaign or Program Managers
  • Content Marketing Managers
  • Marketing Automation Managers

at Toronto Board of Trade
1 First Canadian Place
Toronto, Canada

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